MTV has a fresh new look this week, courtesy of MTV creative directors and UK-based studio Universal Everything - which, incidentally has some great work on its fab site at universaleverything.com - well worth checking out.
I'm not so fond of the screen furniture which has been cooked up - as per usual there is far too much information on-screen at any one time. However I love the idents which have been lovingly created by Universal Everything. They really do show innovation and an engaging and unusual style of animation. It really does look shiny and brand new, which is what MTV were going for.
This one is my favourite, I think.
Take a look at the rest, on the Creative Review blog.
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