Brand New

I've been following a great blog over the past few weeks, which gives news on rebranding exercises which companies and organisations around the world have undertaken. Each entry typically shows an image of the old company logo next to the new one for comparison.

I've always loved comparing old and new, so naturally this site really appeals to me. If you're anything like me, I warn you, you could spend hours on here!

The quality of rebrands ranges from fantastic to the downright wrong (see the Pizza Hut post), and the authors always give a fair and well-informed critique, which more often than not I agree with.



One of the most innovative rebrands featured on the site has been that of German web development and information technology company, Namics.

The new identity is ever-changing, preceding the company name with a series of words input by company employees via Twitter or SMS, and has been labeled “the world’s first ‘Real Time Corporate Identity".

Interesting stuff. Not speaking German I'm not sure what they all mean!

Check it out here and have a browse around the rest of the Brand New blog as well.