http://news.bbc.co.uk/1/hi/magazine/8282579.stm
A very interesting article regarding the idea of stripping cigarette packets of their branding in order to reduce the amount of smokers.
It seems there is a lot of evidence to suggest that giving all cigarette packets a uniform, bland and standardised look would help people to stop smoking, due to the fact that many smokers have become so attached to their brand and its associated image that part of their addiction, is in fact, an addiction to "brand"!
Shows the power that branding can have...
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