From a design point of view, I'm not a massive fan of Google's logo. I think the font is ugly, and the drop shadow is so very 90's. But it's iconic - they simply couldn't change it now (perhaps losing the shadow could work, though!). However they are now starting to make up for whatever design faux-pas they may have committed in the past.
Google Wave (apart from looking like what's going to be an incredibly useful and timely update to what we know as 'email') has a lovely logo - still very Google, but thankfully not inheriting any of the bad things about Google's branding.
The shape has a pleasing flow to it, whilst also being utterly organised and regular. It looks like Google Wave is something you can trust. It's not going to let your electronic thoughts and belongings get swept away in a freak current.
The colours are of course, so Google, but they work well, and there is still a shadow, but it's a more modern floor-based variant which makes the shape look almost like a floating piece of sculpture.
A nice logo which represents the product really well.
No comments:
Post a Comment