Ad agency RSA and Post Production house Golden Sq created this interesting and different commercial for furniture company Otobi.
http://www.goldensq.com/news/stories/2009/Aug/otobi?portfolio=page1
The cinematic feel of the film portrays the lush feel of the rainforest well, and the furniture growing out of the foliage is an interesting image, but I'm not sure if it does the job of selling the furniture that successfully. The furniture "grows" fairly effectively, but after it has done it just ends up looking like it's been "plonked" there rather unnaturally. Unfortunately I don't think the rather ordinary-looking furniture looks that great in the beautiful rainforest surroundings! In fact the rainforest seems to steal the limelight somewhat. I think it's a nice idea in theory, and I guess the company want to tout their products' links with nature, but I don't like the final resolve. Perhaps it would have been better for the background to fade away after the furniture had grown? Or grow the forest into a white studio setting?
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