Today they went from this...
To this...
Why tilt the "2" at a strange angle? Why mix up the typography and colours horribly? And why on earth have they made the BBC logo black, whilst the TWO is teal?
Just...wrong.
Plus, they've done something very strange with the idents themselves.
Now instead of the logo fading in as the "2" comes into view, it is present from the very beginning and fades out as the "2" arrives. Why? Because the idents were designed and shot to have the logo at the bottom left (hence the "2" being off-centre). This results in looking very shoddy...
I think this shows that change for change's sake is hardly ever a good thing! If they wanted to refresh BBC Two's look, they should have gone for a complete overhaul, not tinker with what they already had. As it is, it looks like it's having an identity crisis.
As a final note, I think this screencap says it all...
I preferred the old "2" idents from the late 90's, like the one with the fluffy 2 that flips over like a wind up toy. They had so much more character. I agree with you on the whole "tilt" situation, I feel like I need to turn my head to correct it every time I see it!
ReplyDeleteTotally agree, those ones were brilliant. The latest batch started out with good intentions, but never managed to get anywhere near as good as those classics unfortunately.
ReplyDeleteChange for change's sake I don't really like, but I have to admit, assembling 2 ident is growing on me!
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